New Media Planning

Today's topic is about the steps and elements for the new media plan. So there are several steps and elements to prepare a new media plan.

 The first step is to set the objective for your new media plan. It is very important to have an objective because without objectives, you will be wasting your time and effort for doing something that has no direction.

Second step, define and analyze the target audience which could be internal stake holders (e.g. employees) and external stake holders (e.g. consumers). Indirectly, an appropriate platform also need to be consider at this time in order to reach your target audience effectively.

Next, after setting the objectives, defined the target audience and choose the appropriate platform, you need to plan a calendar, you need to do a Gantt chart for listing down all the details list of what activities will be conduct so that you will not mess up everything.

Next step, you need to do a sample of your planning to have an actual idea how the activities is being conduct and how is the out come of the activities. In addition, you may have to do a prediction on your new media plan to predict whether the outcome meet your objectives.

Lastly, you need to evaluate your new media plan. You can evaluate it by interview, questionnaire and etc to seek for feedback and find out whether that your plan is successful or not. If the feedback is good you may keep going on your new media plan, if it is bad you may do some changes in your new media plan.

In my group assignment, we are also doing the new media plan for a particular company that distribute to us. We also set a clear objective for our assignment to have a direction what we should plan. For the target audience, we decide to target both internal and external stakeholders. Now, we are proceeding to the follows step to complete our new media plan.