Online Spokeperson

What is a online spokesperson? A spokesperson is a public face of an organization in Internet that  promote something and make statement on behalf of the organization.

To choose a spokesperson, you need to consider who is fulfilling the role of the spokesperson. Very often it will be a celebrity or someone who related to the field. However, there is a criteria for the spokesperson to ensure it will not create mistake or embarrassment to the organization.

In the image above, it is a tweet by Busy Philipps, a American actress. She as the spokesperson of Bacardi, a liquor company is also the online spokesperson of it. She mentioned only the Bacardi brand is her favorite liquor drinks brand. Even though on the celebration or party it was her first choice, Busy Philipps also provide the calories of the drink. She provide the Bacardi's Facebook link as well.

In her twitter, she would just mentioned Bacardi in her tweet and she knows the brand well such the type of liquors and also its calories. She also provide the link of Bacardi's Facebook because it convince people to find out more about the Bacardi.

Policies for New Media

Nowadays, social media has become one of the most effective ways for communication to an organization as the Internet developed. The organization is able to build and strengthen relationship with their consumers. It also able to let the organization to target the potential consumer and develop a new relationship with them. Social media may be a good for the organization but when it used wrongly is will be a harmed. Unguided or irresponsible of social media usage is threatening to the organization. Therefore, the organization needs to have a certain policies that ensure the employees who in charge of social media is in guidance to behave on social media under the organization’s expectations.

 A policy is important because it can provide guidance to the people who in charge of social media on communication, what is allowed to say or do online which consider the organization’s benefits first. Besides, a proper policy may also guide to reduce the risk and legal exposure of the organization. In addition, it also important as it could reduce lost time and productivity to spent dealing with unauthorized usage of social media.  

Lets take a look on one of the organization react on the complaint of their consumer.

Although the reply from the organization is simple and short, the apologize and solution is given with well manner. The reply with concern and also giving the willingness to solve the problem will not harmed the name of organization. Thus, the guidance from policy is important. 

Company Linked Apps

New Media : Going viral.

What is "Going viral"? Viral is means that involving an image, audio, video and etc is being circulated rapidly just like how virus spread on the Internet. So, let's take a look on the video that I will be discuss about.

The video “Fast & Furious Nerd Shocks Instructors” hits 33.6million views on YouTube within 3 months. We could found out that the video is going viral because it is being shared on social media and also becoming a topic to talk about. As we can see that the video, there is a girl who was a motorsport athlete dressed up just like nerd that tried to prank the driving school instructors who were just on their first day of job with an eye-catching drift skill.

This viral video content becomes an online sensation when people finds out that is unusual and surprising because we barely discovery woman is participating in the field of professional motorsport athlete. Besides, people also finds out the content was interesting and funny as the expression of the instructor is totally scared when they were afraid from their heart and also being clueless about what is happening. It was impressing as well when a woman able to drift and possess such a driving skill.

New Roles of New Media Communication