Policies for New Media

Nowadays, social media has become one of the most effective ways for communication to an organization as the Internet developed. The organization is able to build and strengthen relationship with their consumers. It also able to let the organization to target the potential consumer and develop a new relationship with them. Social media may be a good for the organization but when it used wrongly is will be a harmed. Unguided or irresponsible of social media usage is threatening to the organization. Therefore, the organization needs to have a certain policies that ensure the employees who in charge of social media is in guidance to behave on social media under the organization’s expectations.

 A policy is important because it can provide guidance to the people who in charge of social media on communication, what is allowed to say or do online which consider the organization’s benefits first. Besides, a proper policy may also guide to reduce the risk and legal exposure of the organization. In addition, it also important as it could reduce lost time and productivity to spent dealing with unauthorized usage of social media.  

Lets take a look on one of the organization react on the complaint of their consumer.

Although the reply from the organization is simple and short, the apologize and solution is given with well manner. The reply with concern and also giving the willingness to solve the problem will not harmed the name of organization. Thus, the guidance from policy is important.