To choose a spokesperson, you need to consider who is fulfilling the role of the spokesperson. Very often it will be a celebrity or someone who related to the field. However, there is a criteria for the spokesperson to ensure it will not create mistake or embarrassment to the organization.
In the image above, it is a tweet by Busy Philipps, a American actress. She as the spokesperson of Bacardi, a liquor company is also the online spokesperson of it. She mentioned only the Bacardi brand is her favorite liquor drinks brand. Even though on the celebration or party it was her first choice, Busy Philipps also provide the calories of the drink. She provide the Bacardi's Facebook link as well.
In her twitter, she would just mentioned Bacardi in her tweet and she knows the brand well such the type of liquors and also its calories. She also provide the link of Bacardi's Facebook because it convince people to find out more about the Bacardi.
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